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Search Engine Optimization (SEO) can be the most challenging aspect in website development. When trying to achieve superior ranking on search engines such as Google or Yahoo, you will find that your website is not only competing against other websites, but also against the ever changing ways the search engines operate. Addressing these changes can become very time-consuming and frustrating, if you are not prepared. This is where HCI can help.

By allowing us to optimize your website, we allow you to continue to focus on your business. We understand how the search engines function and we are updated when changes occur. This means we can make effective changes to your website in a timely manner.

We also understand the rules established by the search engines. There are some companies that do not follow the rules and end up causing themselves, and eventually their clients, a great deal of harm. When found cheating (aka spamming), search engines may remove your website from their listings. If this occurs, your website will see a noticeable decline in traffic. There are steps that can be taken to rectify the situation, however they take time and incur added expenses.

SEO is generally the most expensive aspect of web development. Due to the time, expertise, and skill required, it can even cost more than the initial investment made to create your website. In addition, SEO is generally not a one-time event. SEO is an ongoing process that needs to be addressed on a weekly, sometimes even daily, basis to achieve the desired results. Overnight results are uncommon and if they do occur, it’s either due to blind luck or someone not playing by the rules.