Single page websites, also
known as "business card" websites, can be a quick and easy way
of establishing a web presence. Business card sites have several
advantages, along with some disadvantages.
Advantages Very economical (in the short run)
While the overall cost of registering a domain name is standardized, the cost
involved with designing a website can vary drastically. Due to the size, a
single page, business card site takes significantly less time and effort to
design and publish. This allows for a lower initial investment and possibly a
greater return on investment, if the site generates new business.
Published very quickly
Due to the limited content, the time required for this type of project is
minimal. This allows for a very quick turn around time. This is a significant
advantage for new businesses that need a web presence immediately.
Minimal customer input required
You simply provide our web development team with your company logo, contact
information, hours of operations, and a brief synopsis of the products or
services you offer, and we will take it from there. The remainder of the content
will be filled in around this basic information, allowing you to focus on your
business.
Disadvantages Very limited content
Due to the lack of content, your potential customers may not be able to get the
information they are searching for from your website. Some may call you to
request additional information; however, others may keep searching online for a
more informative source. If the lack of content causes you to lose business, the
cost-savings of the business card site are quickly negated and you may even lose
money.
Poor search engine results
Pertinent content, keywords, and supporting content is generally the best way to
drive traffic to your website. Without sufficient content, your website may be
overlooked by search engines. If this happens, your return on investment can be
directly affected.
May misrepresent your company's size
Online, perception is reality. Therefore, when your website appears to be
lacking in size, depth, and content, your potential customers may surmise that
your company is also lacking in those same areas.
Advantages: · Very economical
·
Published very quickly
·
Minimal customer input required
Disadvantages: ·
Very limited content ·
Poor search engine results